About Us

Who are we?

Born from a culinary journey that spans continents, our bakery is a celebration of global flavors and mindful eating. 

Rooted in Asian traditions but inspired by Western culinary artistry, we’ve lived from China to Singapore, the UK, US, and now New Zealand, collecting stories and tastes along the way.

Our pastry chef, Joy, brings over a decade of passion, with a pastry degree from Singapore and experience in world-class kitchens. Her experiences in 5-star hotels and fine dining have led her to believe food is an art form – a way to nurture both body and soul.

We reject the fast, processed food culture.

Instead, we craft handmade desserts that tell a story of authenticity and care.

Our signature chiffon cakes are a testament to this philosophy: light, refreshing, and designed to let natural flavors shine through.

Each bite is carefully balanced – low in sugar but rich in taste, allowing the true essence of seasonal ingredients to dance on your palate.

This cake shop is created from our own passion for cakes & desserts.

We don't create desserts we wouldn't personally enjoy – every cake is a reflection of our own love for authentic, wholesome treats. 

We don’t just make cakes;

we create moments of pure, delicious nourishment.

Why choosing 'As Usual Cakery' as the name?

It came from a simple dream - to be your trusted destination for delightful treats.

So when someone asks "Where did you get this amazing cake?"

You'll smile and say, "Oh, As Usual."